Us humans, we Love pictures. That’s why we have such a Love (with a capital LOVE) for Instagram, Pinterest, Facebook and the like. Think of the last time you scanned your Facebook feed. Tell me it wasn’t the posts with images that caught your attention, and even made you click through! I double dare you!
Images are not just a pretty side dish to the sage words of wisdom you serve up to your hungry customers and tribe. For many of these said customers and tribe your visuals may be the only message from you they ever ‘read’.
So, great images are definitely something you should incorporate into your content strategy.
Don’t just take my word for it (other smart people think so too)
Here’s some great links for you to read and listen to that will help you understand the value more.
- Visual Social Media: How Images Improve your Social Media Marketing (Social Media Marketing Podcast – Michael Stelzner)
- Visual Social Media Marketing: Real Pictures of Real Things taken by Real People (Social Media for Small Business Podcast)
- Marketing Instagram Style: What Marketers Need to Know (Social Media Marketing Podcast – Michael Stelzner)
So, since it’s an easy way to engage, and you should be doing it, we wanted to tell you about a great, easy to use tool that you can use, right now, today, to create an awesome visual message for your tribe.
CANVA – why it’s good to use for social media images:
- It’s free (there are bits you can pay for too, but you don’t have to use those bits).
- It’s super easy to use.
- They have heaps of templates already set up to the right size for visuals you’ll be able to use straight away (like your Facebook Cover photo, Pinterest graphic, etc).
- If you sign-in with Facebook you can access the photos you have in your account right from Canva (which is a great way to add product information or a inspirational message on top of your own images).
- Did I mention it’s super easy to use? (You don’t have to pay someone else to do it for you (I didn’t say that!!))
- You can create your own fresh content, to keep your visitors coming back for more!
In the video below I’ll show you how to quickly create a Facebook Cover photo.
If you want a bit more explanation and how to use more of the tools, here’s a link to an extended (hey, I didn’t know I could talk for so long about this, but there might be something useful for you in there anyway) version. Because I love you that much!!
Have you used Canva yet? How did you find it? Let me know in the comments below (the good and the bad), I’d love to learn along with you guys.