Been trying to build your email list, but feel like you’re getting no where?
Here’s 7 tips to help you grow your email list, and nurture your community.
Don’t forget when you ask someone for something their natural reaction is: what’s in it for me? You need to let them know what.
There needs to be a reason, and it’ll make your job a lot easier if you give it to them. Give them a reason to hand over their email address.
When you offer something valuable in exchange for their valuable email address they’ll pay you much more attention than if you just ask them to sign-up for fun!
Where’s the fun in that?! 😜
Give them a reason to sign-up, make it so good they can’t say no, and you’ll find the sign-ups start to flow your way.
Got a sign-up form on your website/blog, but it’s hidden away down deep in bowels of your sidebar or footer? Don’t be afraid to let people see your sign-up form, and you know, sign-up!
If you have something that will help others, why wouldn’t you want to let them know?
Don’t be afraid to offer to help people with a problem they have (your #valuable lead magnet) and a way for them to get more useful advice and guidance (your #valuable email community).
Put your sign-up form front and centre, and make it so enticing people will won’t be able to help themselves from signing up!
If you see a button that says subscribe, does it make you want to just drop everything and…subscribe? Not really?!
It pays to use a little subtle persuasion to convince people to press that button. You’ve given them a reason (with an enticing lead magnet), now you just need to nudge them to take that final step.
So, use the power of suggestion, and make it seem crazy for them not to sign-up.
Your call to action button should describe the end outcome they want to get when they sign-up. In this way you show them how to solve their own problem, and make it seem silly to say no I don’t want that.
A simple way to create a great call to action is to start the sentence for your potential subscriber with “I want to…” where the end of that sentence is your button text.
For example: I want to “Eliminate debt forever”. I want to “Get more blog traffic”. I want to “Start my email list”. I want to “Get more shoes”…or something like that 😉
When someone visits your website or blog they won’t visit every page. Devastating, but true. No matter how many hours you spent nailing that perfect shade of blue in the header, or creating that welcoming slider.
So, don’t think that just because you’ve got your sign-up form right there on the homepage that everyone will see it. Not everyone who comes to your site will even see your homepage. If they arrive there via a link from somewhere else, chances are very high that’s the only page they’ll see.
So make sure that your sign-up is everywhere that makes sense! This includes prime locations like your header, navigation and slider. But don’t forget your blog post sidebar, footer, and the end of your blog posts themselves. Especially key ones that get a lot of traffic.
Then there’s also the infamous pop-up, which if done right can be ever so effective. Your social media profiles. Your Facebook Cover image…the options are pretty endless.
Where are you missing out on your site? Are you giving people the opportunity to join your email community?
Don’t just grow your email list for the sake of having the highest number. You need to have a plan for getting people on your list, but more importantly you need a plan for what you’re going to do with people once they are there.
Don’t just leave them languishing, doling out irregular tid-bits as you have the time or the inclination. That just wastes everyone’s time!
Know where YOU want the relationship to end up (your business goals). Know what THEY want to get out of the relationship (their pain points and problems + your solutions). And then work out a plan to get you BOTH therel
This is an ongoing commitment you’re making. And it should be beneficial to both of you.
Hands up if you struggle with consistency. I sure do. But this is something we both need to work on, cause being consistent is key to building relationships and to keeping a vibrant email community going.
If you ask for an invitation into someone’s Inbox, and then only show up every few months, they’ll be like, ‘who are you again, sorry not interested’, instead of ‘yay it’s you, come on in’.
So, give it a try, and see how being consistent helps you get to know your email community on a deeper level AND boosts their engagement with you.
People will be attracted to you for what you offer them, but they will stay with you because of WHO YOU ARE.
Who you are is the thing that differentiates you from the thousands of other people on the planet doing the exact same thing you do. The thing that makes you unique!
So, don’t try to hide the real you. Be open about who you are. What you like, how you speak, what you find funny, or what frustrates you.
These are the things that will make you real to the people in your community, that will make you someone they like and want to spend more time with.
The people who don’t like you, will go somewhere else. You don’t want those people in your community anyway. Because at the end of the day this community is for you too, and you don’t want to hang out and work with people you don’t like either.
Plus, it’s just easier to be yourself and not put on a facade. You know how to be that person…it comes naturally to you even 😉
So be your own wonderful, wacky, fun, serious, sarcastic, kind, generous self. And let people like you for you!
Take the Next Step
To help you take the next step and start putting these tips into action download our free Grow Your List Template. You’ll get straight-forward tips for each step to help you move forward and Grow your List.